CANADIAN PROGRAMS
This section highlights Canadian shopper advertising programs, focused on creating localized campaigns that reflect Canadian consumer preferences, cultural nuances, and purchasing behaviors. These initiatives ensure messaging and experiences feel relevant and authentic across in-store and digital touchpoints.
NEW YEAR. NEW GOALS. YOUR WAY.
This New Year, Molson Ultra celebrated the freedom to be yourself with a light, refreshing beer that fits naturally into moments of balance and authenticity. The campaign highlighted the brand’s low ABV and uncompromising flavor through bold retail displays featuring vibrant visuals and the sleek Molson Ultra can. By combining physical displays with dynamic digital experiences, the campaign reinforced Molson Ultra as the perfect companion for self-expression.
Completed under (ACD): Mandy Lattin
BLUE MOON HOLIDAY: COZY UP WITH SOMETHING BRIGHT
This Blue Moon program brought the brand’s versatility to life with vibrant custom illustrations tailored for both on-premise and off-premise occasions. This campaign energized shoppers through engaging digital content, eye-catching in-store displays, and interactive sampling experiences, while a national Canadian promotion gave consumers the chance to win a MasterChef multi-cooker and a fun Blue Moon-themed dinner party with friends and family.
Completed under (ACD): Mandy Lattin
